SB 10.60.14

We have no material possessions, and We are dear to those who similarly have nothing. Therefore, O slender one, the wealthy hardly ever worship Me. KB 10.60.14 “My dear beautiful princess, you may also know that I am always penniless. Just after My birth, I was carried penniless to the house of Nanda Mahārāja, and I was raised just like a cowherd boy. Although My foster father possessed many hundreds of thousands of cows, I was not the proprietor of even one of them. I was simply entrusted with taking care of them and tending them, but I was not the proprietor. Here also I am not the proprietor of anything, but am always penniless. There is no cause to lament for such a penniless condition; I possessed nothing in the past, so why should I lament that I do not possess anything at present? You may note also that My devotees are not very opulent; they also are very poor in worldly goods. Persons who are very rich, possessing worldly wealth, are not interested in devotion to Me, or Kṛṣṇa consciousness. On the contrary, when a person becomes penniless, whether by force or by circumstances, he may become interested in Me if he gets the proper opportunity. Persons who are proud of their riches, even if they are offered association with My devotees, do not take advantage of consciousness of Me. In other words, the poorer class of men may have some interest in Me, but rich men have no interest.